SOJU
OB Beer Enters Korea’s Soju Market for the First Time with 15% ABV ‘Chalang’
To Launch in Seoul, the Greater Seoul Area and Jeju in Late September
LIQUOR
The Shilla Seoul Introduces Seasonal Cocktails Featuring Chrysanthemum and Fig
Reflecting the ‘Localism Cocktail’ Trend… Available for a Limited Time Starting Sept. 1
SOJU
JINRO’s First Global Campaign with BTS’s V Surpasses 500 Million Views on Social Media
Secondary Content Spreads Through Fan Communities and Social Media in Major Global Cities
LIQUOR
Lotte Chilsung Beverage Hosts ‘Soonhari Jin Match Day’ at Sajik Baseball Stadium in Busan
Collaboration with the Lotte Giants on Aug. 29… as Part of Its Sports Marketing Strategy
LIQUOR
GS25 Launches Jelly Highball ‘MIX UP’
Two Flavors, Grape and Lychee… Alcohol Content of 3.5%
WHISKY
Scotch Whisky ‘Ballantine’s’ Unveils New Campaign Featuring Hyun Bin and Woo Do-
“Time Well Spent” Campaign Debuts on Aug. 18
FEATURE
[On Site] Highball ‘NÜTRL’ Sells Laughter, While I Drink It
Seongsu-dong Transformed by ‘NÜTRL’… Experiencing ‘Smile Thru’ and the Emart24 Flagship Store
EVENT
HiteJinro to Host ‘Isul Live Festival’
On September 12, at Dalbit Festival Park in Songdo, Incheon.
