WHISKY
A-Young FBC Launches ‘Benromach 12 Years Old’ in Korea
Non-Chill Filtered and Bottled in Its Natural Color
BEER
Aichi-Nagoya Asian Games to Open on Sept. 19… Cass Launches Cheering Campaign
‘Cass Viewing Pubs’ to Operate in Seoul and the Greater Seoul Area
WHISKY
Pernod Ricard Korea Launches ‘Drink Responsibly’ Campaign with Boy Band N.Flying
Encourages Drinking Water Alongside Alcohol During the Chuseok Holiday
BEER
‘HANMAC’ to Sponsor the Busan International Film Festival Again This Year
‘Smooth Lounge’ to Operate at the Busan Cinema Center
K-LIQUOR
Kooksoondang Revamps Design of ‘Saeng Baekseju’ for First Anniversary
Emphasizing Its Identity as an Unpasteurized Rice Wine
BEER, EVENT
[On-site] Craft Beer for Fall: Moving Brewery Hosts ‘Tongyeong-ae Onna’ Along Cheonggyecheon
More than 100 craft beers from 16 breweries showcased.
BEER
Carlsberg Korea Launches Premium Stout Porter ‘Connor’s’ on Draft in Korea
Signature glass introduced to showcase the ‘surging’ effect
‘The Glenlivet’ Unveils New Visual Identity
Further highlighting its signature turquoise hue and the key colors of each product line
Most Read This Month
SOJU
OB Beer Enters Korea’s Soju Market for the First Time with 15% ABV ‘Chalang’
To Launch in Seoul, the Greater Seoul Area and Jeju in Late September
LIQUOR
The Shilla Seoul Introduces Seasonal Cocktails Featuring Chrysanthemum and Fig
Reflecting the ‘Localism Cocktail’ Trend… Available for a Limited Time Starting Sept. 1
SOJU
JINRO’s First Global Campaign with BTS’s V Surpasses 500 Million Views on Social Media
Secondary Content Spreads Through Fan Communities and Social Media in Major Global Cities
LIQUOR
Lotte Chilsung Beverage Hosts ‘Soonhari Jin Match Day’ at Sajik Baseball Stadium in Busan
Collaboration with the Lotte Giants on Aug. 29… as Part of Its Sports Marketing Strategy
LIQUOR
GS25 Launches Jelly Highball ‘MIX UP’
Two Flavors, Grape and Lychee… Alcohol Content of 3.5%
WHISKY
Scotch Whisky ‘Ballantine’s’ Unveils New Campaign Featuring Hyun Bin and Woo Do-
“Time Well Spent” Campaign Debuts on Aug. 18
FEATURE
[On Site] Highball ‘NÜTRL’ Sells Laughter, While I Drink It
Seongsu-dong Transformed by ‘NÜTRL’… Experiencing ‘Smile Thru’ and the Emart24 Flagship Store
EVENT
HiteJinro to Host ‘Isul Live Festival’
On September 12, at Dalbit Festival Park in Songdo, Incheon.
YOUTUBE
DJ 디디한과 함께한 버드와이저 대낮 파티 ‘얼리 버드’
관람객들 ‘버드와이저 제로’ 마시며 디제잉 즐겨
BEER
버드와이저, 대낮 파티 ‘얼리 버드’ 열어… DJ 디디한 참여
서울 이태원 베이커리서… 파티 음료로 ‘버드와이저 제로’ 선보여