Scotch Whisky ‘Ballantine’s’ Unveils New Campaign Featuring Hyun Bin and Woo Do-
“Time Well Spent” Campaign Debuts on Aug. 18
Pernod Ricard Korea has unveiled a new campaign for its Scotch whisky brand Ballantine’s featuring actor Hyun Bin.
Hyun Bin serves as the brand ambassador for Ballantine’s, while actor Woo Do-hwan joined the latest campaign as a special model.
Building on its previous campaign, “Time Never Waits for Us,” Pernod Ricard Korea on Aug. 18 introduced “Time Well Spent,” which focuses on how relationships deepen as people spend meaningful time together.
Ballantine’s reinterpreted its brand heritage in a modern way by combining Hyun Bin’s refined and mature image with Woo Do-hwan’s natural charm.
Through natural conversations and interactions, the two actors portray moments in which friendship and trust grow stronger over time. Hyun Bin and Woo previously appeared together in Disney+ original series “Made in Korea.” Coinciding with the campaign launch, the main poster and trailer for “Made in Korea” Season 2 were also released on the same day. The two actors will reunite in the second season, which is set to premiere on Sept. 9 and will consist of six episodes.
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