SOJU

Lotte Chilsung Unveils New ‘Saero’ Ad Campaign, ‘Sajatbap’ Edition

The Grim Reaper and King Yeomra Make an Appearance… Voice Performances by Cha Seung-won and Cha Woo-min

Lotte Chilsung Beverage has unveiled a new animated advertisement for its zero-sugar soju ‘Saero,’ titled ‘Sajatbap.’ The latest installment expands the story of ‘Saerogumi,’ a character whose thousan…

SOJU

OB Beer Enters Korea’s Soju Market for the First Time with 15% ABV ‘Chalang’

To Launch in Seoul, the Greater Seoul Area and Jeju in Late September

SOJU

JINRO’s First Global Campaign with BTS’s V Surpasses 500 Million Views on Social Media

Secondary Content Spreads Through Fan Communities and Social Media in Major Global Cities