JINRO’s First Global Campaign with BTS’s V Surpasses 500 Million Views on Social Media

HiteJinro’s first campaign video with BTS’s V, titled “My Favorite JINRO” has surpassed 500 million views across global social media content. V serves as the global ambassador for “JINRO”. The video was released on July 23.

The main commercial garnered over 300 million views, with user engagement (likes·comments·shares etc.) reaching approximately 10 million cases. Compared to the period before the campaign teaser was released on the 3rd of last month, the total number of followers across all global social media channels also increased by about 200,000.

HiteJinro has been sequentially releasing content including posters, teasers, main commercials, and short-form videos.

In addition to official content, secondary user-generated content is spreading rapidly centered around fan communities and social media. Examples continue to emerge of overseas consumers posting photos or videos of themselves purchasing the product or capturing outdoor advertisements to share on communities and social networks.

HiteJinro is currently featuring outdoor campaign advertisements in major global cities, including Times Square in New York, USA, Toronto, Canada, Beijing and Shanghai, China, Tokyo, Japan, Ho Chi Minh City, Vietnam, Manila, the Philippines, and Sydney, Australia. This strategy links online fandom with local offline advertising to elevate brand awareness in the global spirits market.