Pernod Ricard Korea Launches ‘Drink Responsibly’ Campaign with Boy Band N.Flying
Encourages Drinking Water Alongside Alcohol During the Chuseok Holiday
Pernod Ricard Korea is launching a ‘Drink Responsibly’ campaign with Lee Seung-hyub and Yoo Hwe-seung, members of the boy band N.Flying, ahead of the Chuseok holiday.
‘Drink More Water’ is Pernod Ricard Korea’s drink responsibly campaign that encourages people to stay hydrated while drinking alcohol. This campaign also encourages people to drink a glass of water alongside their alcoholic beverage during the Chuseok holiday as a way to promote a more considerate drinking culture.
The campaign content features the two members drinking water, followed by scenes of them spending time with loved ones with bright and cheerful expressions, conveying the message, ‘Enjoy the moment with water, too.’
N.Flying has connected people and conveyed the joy of spending time together through its music. Pernod Ricard Korea said it developed the collaboration because the band’s image and activities align with the campaign’s message.
