Pernod Ricard Korea Hosts Launch Event for ‘The Glenlivet 12YO Provence Edition’

Pernod Ricard Korea held a launch event on October 29 in Cheongdam-dong, Seoul, for a limited-edition release from its single malt Scotch whisky brand The Glenlivet, the Glenlivet 12-Year-Old Provence Edition.

Titled “The First Journey,” the event brought to life the whisky’s journey from Speyside in Scotland to Provence in southern France through themed installations, cocktails and food pairings.

The new release is part of The Glenlivet’s “Beyond Speyside” series, which reinterprets the cultures and flavor profiles of destinations around the world through single malt whisky. It marks the first time The Glenlivet has finished a portion of its whisky in French white wine casks. Cask finishing is a process in which whisky, after completing its primary maturation, is transferred to a different type of cask for further aging to develop additional layers of flavor.

The event featured separate sessions for bartenders and invited guests. Oh Yeon-jeong, brand ambassador for Pernod Ricard Korea, introduced The Glenlivet’s heritage and brand philosophy, along with the new expression’s cask-finishing process and tasting notes. A subsequent cocktail competition saw bartenders present original creations interpreting the Provence Edition’s flavor profile in their own styles.

During the guest session, Son Seok-ho, founder of Soko Bar, which has been featured on Asia’s 50 Best Bars list for six consecutive years, joined as a guest bartender and presented signature cocktails made with the new release. Actor Lee Jong-suk also attended as an official guest.

“The event offered bartenders and consumers an opportunity to experience the atmosphere of Provence and discover The Glenlivet’s latest exploration,” said Daniel Finkler, chief marketing officer at Pernod Ricard Korea. “Guided by our ‘Live Original’ brand philosophy, we will continue to introduce new experiences in the world of single malt whisky.”

The Glenlivet 12YO Provence Edition is available at major hotels and malt whisky bars, as well as department stores, hypermarkets and convenience stores across South Korea.