HiteJinro is bringing back its large-scale music festival, ‘Isul Live Festival’ centered around its flagship soju brand ‘Chamisul’, after a two-year hiatus.

The festival will take place on September 12 at Dalbit Festival Park in Songdo, Incheon. This year, the venue’s capacity has been increased by 10,000 people. Gates will open at 10:30 a.m., with performances beginning at 2 p.m.

The lineup includes Dynamicduo, TOUCHÉD, Lee Young-ji, MeloMance, WOODZ, Yoon March, DinDin, Mighty Mouth, JJOJJAEZ, and CyBurger. The festival will offer 13 beverage products, including freshly produced Chamisul, draft ‘TERRA’ beer, and the new ‘TERRA Sparkling’ and ‘TERRA Zero’.

Official tickets will go on sale at noon on August 10 through NOL Tickets. Tickets are priced at KRW 40,000. The 1,000 early-bird tickets released on August 6 sold out immediately after sales opened.

Combining live artist performances with brand experiences, the festival was first launched in 2018. In 2024, it attracted approximately 18,000 attendees.