Lotte Chilsung Launches Limited-Edition Lemon & Lime Flavor of ‘Kloud Non-Alcoholic’

Lotte Chilsung Beverage has launched a limited-edition product, “Kloud Non-Alcoholic Lemon Lime,” featuring natural lemon and lime flavors under its non-alcoholic beer brand “Kloud Non-Alcoholic.”

The company plans to differentiate the product by incorporating citrus fruit flavors, targeting younger consumers and women, who are considered major consumer groups in the non-alcoholic beer market.

The product is brewed using Kloud’s fermentation process. A special yeast that limits alcohol production is used to preserve the beer’s taste and aroma. The alcohol content is 0.3% or less, while the product contains 12.8㎉ per 100㎖. Ingredients include German noble hops and malt sourced from Australia and Canada.

The packaging retains the brand identity of “Kloud Non-Alcoholic” while incorporating colors and fruit imagery reminiscent of lemon and lime.