Lotte Chilsung Beverage Hosts ‘Soonhari Jin Match Day’ at Sajik Baseball Stadium in Busan
Collaboration with the Lotte Giants on Aug. 29… as Part of Its Sports Marketing Strategy
Lotte Chilsung Beverage is stepping up its sports marketing efforts for its fruit-flavored sparkling alcoholic beverage brand ‘Soonhari Jin.’
On Aug. 29, the company will host ‘Soonhari Jin Match Day,’ an event for baseball fans at Sajik Baseball Stadium in Busan during the game between the LG Twins and Lotte Giants.
The event will feature both outdoor activities and in-stadium programs. The outdoor events will run from 3 p.m. to 6 p.m. at the central plaza outside Sajik Baseball Stadium. At the ‘Whole Fruit Strike Zone,’ participants can play a game by throwing a ball at designated areas highlighting the characteristics of Soonhari Jin. At the ‘Whole Fruit Lucky Draw Zone,’ prizes will be awarded through a lottery machine designed in the shape of a Soonhari Jin can.
Participants can receive prizes including Lotte Giants jerseys, clapper fans, cheerleading hand fans and cooler bags.
During breaks in the game, an OX quiz will be held using the stadium’s electronic scoreboard. Spectators appearing on the screen can answer questions about the characteristics of Soonhari Jin, with prizes awarded to those who answer correctly.
