OB Beer’s ‘Cass’ Unveils Winter Olympics Cheer Campaign

OB Beer’s ‘Cass’ Unveils Winter Olympics Campaign Highlighting Stories That Last

OB Beer’s ‘Cass’ has released a new advertising video titled “For Our Stories That Will Never Be Forgotten,” cheering on Team Korea athletes competing at the 2026 Milano Cortina Winter Olympics. Cass is an official partner brand of the Winter Olympics.

During the Games, which run from February 6 to 22, Cass will roll out a range of marketing activities. South Korea is expected to send more than 70 athletes across six sports, including speed skating and skiing.

The campaign centers on the message that stories remain longer than Olympic medal results, highlighting the spirit of challenge as well as the value of bonds, friendship and shared moments.

The video features memorable moments that captured public attention, including Team Kim’s women’s curling match at the 2018 PyeongChang Winter Olympics and short-track speed skater Kwak Yoon-gy’s playful celebration at the 2022 Beijing Winter Olympics. These scenes are interwoven with images of friends cheering for the Games over beers at home or at school, as well as athletes encouraging one another after competitions. The campaign reinforces the message that “rankings may be forgotten, but the stories live on.”

To convey the excitement of the Games, the advertisement also incorporates footage from actual Olympic competitions, adding a sense of realism and immediacy.

Meanwhile, OB Beer has named former national short-track speed skater Kwak Yoon-gy as the ‘Cass Milano Olympics Ambassador.’ The company also plans to launch limited-edition Cass products featuring the Olympic logo, along with dedicated glassware, later this month.